Customer centricity is a commitment to a sustainable competitive advantage

 

6peas creates leadership frameworks and tools founded in neuroscience to improve critical decision-makin in relation to customer strategy, products and services.

Everything a brand does—the way it does advertising, marketing, commerce, and care—plays a role in shaping the customer experience. Advertising? It’s about seeing a real person with a real need and making them aware that you exist. Marketing? It’s about creating advocates who want to advocate on your behalf. Commerce and sales? It’s about delivering value from the very start. Experience? It’s about sustaining that value so they’ll go on to tell others.

6peas recognise this and that is why we provide solutions to simplify your commitment to putting people first.

Everything a brand does—the way it does advertising, marketing, commerce, and care—plays a role in shaping the customer experience. Advertising? It’s about seeing a real person with a real need and making them aware that you exist. Marketing? It’s about creating advocates who want to evangelise on your behalf. Commerce and sales? It’s about delivering value from the very start. Experience? It’s about sustaining that value so they’ll go on to tell others.

 

 Customer Research

Better experience starts with greater insights.  Our research is designed to provide customer and employee insights to enable organisations to have come certainty around their strategic decision making. We support evidence based leaders who wish to drive performance with a focus on people – customers and employees.

Our insights have assisted with developing value propositions, developing communications and branding strategies, measuring psychological safety and employee engagement, new product/service design, identifying high value segments, and designing service improvement.

Our insights allow you to prioritise your resources to gain greater impacts in your organisation with the people who matter – your employees and your customers.

 

Customer Training

With leadership teams, middle management and boards to assist them on their customer experience journey. We provide a structure to allow your organisation to take small steps of improvement whilst still delivering results for employees and customers and shareholders.

6peas provide a range of consulting services, customised primary research and diagnostic tools to help organisations and their employees embrace a culture of customer centricity,  unlock exceptional performance and capitalise on missed opportunities.

We believe that customer centricity has six key components that drive a customer centric organisation and will allow organisations the foundations to build a competitive difference by delivering superior customer experience.

1. 1. 1. Strong Leadership
      2. Purpose /Brand values
      3. Customer Commitment
      4. Employee Engagement
      5. Organisational Culture
      6. CX Performance & Accountability